NY Daily News: Gov. Cuomo uses his dad’s words to push for $15 minimum wage in new ad

March 2, 2016

ALBANY — Gov. Cuomo is turning to his late father’s shining moment to help sell his push for a $15 minimum wage.



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A new TV ad to be unveiled Monday intersperses footage of then-Gov. Mario Cuomo’s 1984 Democratic National Convention address with recent speeches by his son on the minimum wage.



The speech rebutting Ronald Reagan’s description of America as a “shining city on a hill” made Mario Cuomo a darling of the left and an instant potential Democratic presidential candidate, though he famously never took the plunge.



Reminiscent of Natalie Cole dueting electronically with her late father on his song “Unforgettable,” the new ad has the Cuomos trading lines, beginning with Mario stating that “in many ways we are a shining city on a hill.”



The governor then recites his father’s line from the speech that “there’s another part to the shining city.” The ad then cuts back to Mario Cuomo saying that “the part where some people can’t pay their mortgages and most young people can’t afford one. Where students can’t afford the education they need and middle class parents watch the dreams they hold for their children evaporate.”



It concludes with Cuomo at a recent minimum wage rally declaring that “my father’s words spoke the truth then and they speak the truth today. If you work full time, you should not live a life in poverty — period.”



The ad, created by Metropolitan Public Strategies and paid for by the union-backed Mario Cuomo Campaign for Economic Justice, will run statewide for at least two weeks as part of a “robust six-figure buy,” a source said.



Cuomo this year has made the $15 minimum wage a top priority, though he surprised even his own supporters by saying Thursday he doesn’t plan to hold up completion of a state budget next month over the issue.



Critics, who argue a $15 minimum wage could cost jobs and drive out business, have accused Cuomo of playing politics with the issue to repair his relationship with the Democratic liberal base. In addition to the new ad, Cuomo recently embarked on an RV tour, released a different ad, and held telephone townhalls — efforts that have been criticized by some for being funded by a non-profit whose backers have business before the state.



“Spending untold sums of special interest money on advertising can’t drown out the voices of New Yorkers that are opposed to this unprecedented 67% minimum wage hike,” said Unshackle Upstate Executive Director Greg Biryla.



While polls actually show New Yorkers overwhelmingly support the $15 wage, Senate Republicans have been cool to the idea. But some legislative insiders held out the chance for a deal that would set a $15 an hour minimum wage for New York City and perhaps other downstate areas while either having a much longer phase in for upstate than Cuomo proposed or giving upstate communities the option to impose it themselves.